Social media verification has long been a challenge for both platforms and users alike. With the rise of fake accounts and impersonation, it can be difficult for individuals and businesses to establish a trusted presence online. In response, social media giant Facebook, which owns Instagram, is testing a new subscription bundle called Meta Verified that includes account verification with impersonation protections and access to increased visibility and support. The aim of Meta Verified is to make it easier for people, particularly creators, to establish a presence on the platform so they can focus on building their communities. The subscription bundle is being gradually rolled out in Australia and New Zealand, with plans to expand to the rest of the world soon. The offering includes a verified badge, proactive account protection, account support, increased visibility and reach, and exclusive features to help creators express themselves in unique ways. Through Meta Verified, Facebook hopes to expand access to verification and build a subscription offering that is valuable to everyone, including creators, businesses, and the wider community.

Meta Verified badge
Image credits to Meta


What is Meta Verified?

Meta Verified is a new subscription bundle that offers account verification with impersonation protections and access to increased visibility and support. This service is designed to make it easier for people, especially creators, to establish their presence on Facebook and Instagram. While other verification services exist, Meta Verified stands out because it is a paid subscription service that offers additional benefits beyond a verified badge.

Features and Benefits of Meta Verified

The Meta Verified subscription bundle offers several features and benefits to its users. These include:

  • Verified Badge: Users who subscribe to Meta Verified will receive a verified badge that authenticates their account with a government ID. This helps to confirm the user’s identity and assures others that the account is authentic.
  • Proactive Account Protection: Subscribers receive more protection from impersonation with proactive account monitoring for impersonators who might target people with growing online audiences. This ensures that users can maintain the integrity of their accounts.
  • Account Support: Subscribers also have access to a real person who can help them with common account issues. This support is essential for users who may encounter technical difficulties or other problems with their accounts.
  • Increased Visibility and Reach: Subscribers can enjoy prominence in some areas of the platform, like search, comments, and recommendations, increasing their visibility and reach. This feature can be especially helpful for up-and-coming creators who are trying to build their communities.
  • Exclusive Features: Meta Verified subscribers can access exclusive features that allow them to express themselves in unique ways. These include stickers on Facebook and Instagram Stories and Facebook Reels and 100 free stars a month on Facebook to show support for other creators.

Comparison with Other Verification Services

Meta Verified is not the only verification service available for Facebook and Instagram users. In the past, these platforms have offered verification to accounts that meet certain requirements, including authenticity and notability. However, Meta Verified stands out because it is a paid subscription service that offers additional benefits beyond a verified badge.

Moreover, Meta Verified requires applicants to submit a government ID that matches the profile name and photo of the Facebook or Instagram account they’re applying for. This level of scrutiny ensures that only legitimate accounts can receive verification. The service also includes proactive monitoring for account impersonation, giving subscribers an additional layer of protection.

How to Get Meta Verified

If you’re a creator looking to establish a presence and build your community, Meta Verified might be the right choice for you. Here’s everything you need to know on how to get the Meta Verified badge:

Eligibility and Requirements

To be eligible for Meta Verified, your account must meet minimum activity requirements, such as prior posting history, and be at least 18 years old. You’ll also need to submit a government ID that matches the profile name and photo of the Facebook or Instagram account you’re applying for. Businesses are not eligible to apply for Meta Verified at this time.

The verification process is designed to protect against impersonation, so you can feel confident that your identity and accounts are safe. Meta Verified includes proactive monitoring for account impersonation, and reported violations will be continuously reviewed and acted upon swiftly.

Cost and Fees

Meta Verified is available for direct purchase on Instagram or Facebook in Australia and New Zealand starting later this week. People can purchase a monthly subscription for (USD) $11.99 on the web and (USD) $14.99 on iOS and Android. In Australian dollars, the cost is AUD 19.99 on web and AUD 24.99 on iOS and Android. In New Zealand dollars, the cost is NZD 23.99 on web and NZD 29.99 on iOS and Android.

There are no additional fees for Meta Verified beyond the monthly subscription cost. However, it’s important to note that all Meta Verified subscribers and their content must meet Instagram and Facebook’s Terms of Use and Community Guidelines. All content will be treated according to existing guidelines for recommendations on Instagram or Facebook and the platform’s Content Guidelines.

The Process of Getting Meta Verified

To get started, simply purchase a Meta Verified subscription on Instagram or Facebook. You’ll then be prompted to submit your government ID for authentication. Once your account is authenticated and your subscription is active, you’ll receive a verified badge on your profile, confirming that you’re the real you.

As a Meta Verified subscriber, you’ll also have access to increased visibility and reach in some areas of the platform, like search, comments, and recommendations. You’ll have access to exclusive stickers on Facebook and Instagram Stories and Facebook Reels, and 100 free stars a month on Facebook so you can show your support for other creators.

It’s important to note that once your profile is verified, you can’t change your profile name, username, date of birth, or photo without going through the Meta Verified subscription and verifications application process again.

Why Get Meta Verified?

Getting verified on social media can have numerous benefits for users. For one, it increases their credibility, as it confirms that their account is authentic and has been authenticated with a government ID. This means that users can build trust with their followers and avoid the risk of being impersonated. Verified accounts are also more likely to be taken seriously and seen as authorities in their respective fields, which can lead to more opportunities, collaborations, and sponsorships. If you’re a creator or an individual looking to build your brand on social media, getting verified could be a valuable step towards achieving your goals.

Verified accounts also enjoy increased visibility and reach on the platforms, as they are more likely to appear in search results, comments, and recommendations. This can be particularly valuable for up-and-coming creators who are looking to grow their following and build their brand. Meta Verified subscribers will also have access to exclusive features to express themselves in unique ways and show their support for other creators.

Numerous verified accounts have already benefited from the verification badge on Facebook and Instagram. For example, popular influencers and content creators such as Charli D’Amelio, Kim Kardashian, and Cristiano Ronaldo have used their verified status to build their brand and grow their following. Verified accounts in other fields such as politics, journalism, and entertainment have also enjoyed the benefits of increased credibility and reach.

Final Thoughts

Meta Verified, a new subscription bundle that includes account verification with impersonation protections and access to increased visibility and support, is being tested in Australia and New Zealand. This offering is designed to make it easier for people, especially creators, to establish a presence on Instagram or Facebook and focus on building their communities. The subscription bundle includes a verified badge that authenticates your account with government ID, proactive account protection, access to account support, increased visibility and reach, and exclusive features.

Meta Verified is available for direct purchase on Instagram or Facebook in Australia and New Zealand for (USD) $11.99 on the web and (USD) $14.99 on iOS and Android. Eligible accounts must meet minimum activity requirements, such as prior posting history, and be at least 18 years old. Applicants are then required to submit a government ID that matches the profile name and photo of the Facebook or Instagram account they’re applying for.

Meta Verified is an interesting option for creators who want broader access to verification and account support, as well as more features to increase visibility and reach. However, it’s important to note that increased visibility may vary depending on a subscriber’s existing audience size and the topic of their posts. Moreover, businesses are not eligible to apply for Meta Verified at this time.

Overall, Meta Verified seems like a useful tool for those who are serious about building their presence on social media, but it may not be the right fit for everyone. It’s worth considering whether the benefits of increased visibility and account support are worth the subscription cost. For those who are interested, they can learn more about Meta Verified by visiting Mark Zuckerberg’s Meta Channel on Instagram on their mobile device.